Course objectives : The purpose of this course is to provide a systematic review of the theoretical frameworks and best practices in international business and cross-cultural management. The completion of this course will enable participants to understand and analyze the global environment and the cross-cultural management processes implemented by multinational enterprises. In addition, students will be able to propose practical solutions to complex international business problems.
More specifically, upon successful completion of this course, students will be able to:
− understand regulations that enhance and those that constrain business activity, and assess and compare business environments among countries, using several indicators proposed by the World Bank: starting a business, hiring and firing workers, enforcing contracts, getting credit, paying taxes, trading across borders, closing a business, etc.;
− analyze the globalization dimensions, the industry globalization drivers and the global strategy levers that apply to a specific business situation and/or international firm;
− identify and analyze the conflicting forces for global integration and coordination, and for local differentiation and responsiveness, and their impact on the competitive advantage of MNEs competing in cross-cultural and multi-cultural work environments;
− understand the three types of Headquarters Orientation toward subsidiaries in an international enterprise (its EPG profile) and their implications for its international marketing mix, and perform a critical analysis of the fit between an MNE’s EPG profile and its international strategy;
− understand how culture influences management practices and decisions, and apply various techniques of managing in different cultures to a real business situation;
− understand the challenges that expatriates face with implementing strategy, structure and systems in cross-cultural and multicultural management, and make recommendations relevant to a particular situation;
− understand Hofstede’s dimensions of culture and other alternative cultural models and apply these theories to practical business situations;
− perform a Country Analysis and design a foreign market entry strategy for a specific foreign country.